
A whole range of books crowd the shelves proclaiming the
coming of the “Post-American Era.” Most say that we’ll soon be overtaken by
other countries, and some analysts go as far as to predict that America will
fall behind a whole pack of up-and-coming nations. Is that threat realistic?
Or, is it just more ranting from pessimists trying to make a buck off the
“crisis of confidence”? To answer this question, we need to assess America’s
fundamental strengths and weaknesses, as well as some of the more significant
threats and opportunities.
There are many terms that have been used
to describe what has made the United States unique among nations in the modern
era and perhaps even unique in human history. The one that seems to overshadow
all of them is the single word: resiliency. Resiliency is a quality
rarely found in the history books that detail the rise and fall of previous
empires.
Yet, it’s this rare quality of resiliency
that has enabled the United States to take what might be “lethal blows” to other
countries and then rise with surprising rapidity and vitality, blasting right
through seemingly insurmountable barriers and surging into the next period of
growth and affluence.
Obviously, the United States and the rest
of the world will be faced with problems that we can’t fully anticipate.
Therefore, forecasting America’s future depends largely on understanding the
basis of its resiliency and determining the likely internal or external changes
that could undermine that resiliency.
Part of the answer can be found in the
nation’s “business strategy.” We don’t usually call it that, but it is useful
to view national strategy in terms of business strategy.
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Every business strategist knows that a
firm’s strategic options are dictated by its competitive position within an
evolving industry. Originally, the basis of competition in the automobile
industry was cost. Henry Ford dominated the industry by building
super-efficient integrated factories that took iron ore, coal, and rubber in
one end and shipped Model Ts out the other. There were over 100 automobile
manufacturers competing against Ford at the time,...