
As the late, great
paleontologist Stephen J. Gould explained, the fossil record shows little, if
any, “gradual change” in living organisms over time. Instead, organisms remain
essentially unchanged for eons and then, in the geological blink of an eye, they
are replaced by a totally new set of radically different organisms. Gould’s
term for this pattern of long-term stability followed by sudden change is
“punctuated equilibrium.”
As history shows,
punctuated equilibrium is a useful concept not only for describing the history
of life but also for describing economic behavior. Periodically, we witness
game-changing economic disruptions, followed by relatively long periods of
stable, consistent growth. In the past century, these disruptions included World
War I, the Great Depression, World War II, the malaise and oil shocks of the
‘70s, and now, what history is likely to remember as “The Great Recession of
the Early 21 Century”
From such crises, the
world emerges with a new set of rules that determine which asset classes will
make the most money and — together with demography, psychology, and technology
— which industries and economies will triumph.
The “new normal” is a
term often applied to the set of baseline assumptions that we use to describe the
economic climate in the period of stability after each disruption. It
describes the configuration of global markets, competitors, and forces that
will define how “business as usual” is done, until the next game-changing
crisis.
Before we examine what our “new normal” will look like, let’s take a moment to understand the “old normal”
and some of the key assumptions that drove it.
In the early 1980s, the
global economy shifted from inflation to deflation, and deflation has
dominated for the past 25+ years. This relentless deflation has been driven by
dramatic improvements in productivity that were, in turn, driven primarily by
information technology and globalization. The ability of instant
communications to span the globe and create far more efficient value chains
completely changed the constraints on productivity, while new technologies
revolutionized the relationship between work, the workplace, and the very
concept of geography itself. ...