What do Whoopi Goldberg, Jennifer Aniston, and Bill Clinton have in common,
besides being liberal democrats? They’re all part of the growing number
of Americans who have embraced a low-carbohydrate diet — the most popular
of which are the Atkins Diet and the South Beach Diet.
What’s the thinking behind this new way of eating? Basically, it recognizes
that carbs are digested or broken down into sugars, which then circulate in
the bloodstream. As sugar levels in the blood rise, so does insulin. Peaks of
insulin push the body to store excess sugar as fat.
By cutting carbs, you effectively cut sugar surges and not only store less fat
but also start to burn off more of the fat you have. Instead of eating foods
rich in carbs such as potatoes and bread, you eat foods high in protein, such
as meat, eggs, cheese, and butter.
Dr. Robert C. Atkins did more than anyone else to popularize the idea that
dieters could eat fat and lose weight. As millions followed his advice, sales
of red meat soared and steakhouses grew in popularity. His book Dr. Atkins’
New Diet Revolution has sold 15 million copies. Atkins Nutritionals, his
consumer food company, reported $100 million in revenues for 2002.
But Atkins faces competition from other popular low-carbohydrate diets that
call for less saturated fat. A book on one such plan, The South Beach Diet,
came out in April 2003 and has sold more than 5 million copies.
What are the driving forces behind the low-carb trend?
| References |
- For information about Marketing Technology Solutions’ survey regarding low carbohydrate consumption, visit their website at: www.mateso.com/press/index.html?menunews
- Time Magazine, May 3, 2004, "The Low-Carb Frenzy," by Daniel Kadlec. © Copyright 2004 by Time Warner, Inc. All rights reserved.
- ibid.
- The Milwaukee Journal Sentinel, May 2, 2004, "Low-Carb Foods Can Add Up," by Marian Burros. © Copyright 2004 by Journal Communications, Inc. All rights reserved.
- Reuters, May 2, 2004, "Splenda Takes...
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