October 2007 Trends Magazine — www.trends-magazine.com
spacer OCTOBER 2007 FEATURE

The Incredible Shrinking Deficit

We’ve heard little about it in the mass media, but the U.S. budget deficit is headed for a surplus despite additional military, homeland security, and entitlement spending. We’ll tell you why this is happening and what its implications are.

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spacer INSIDE OCTOBER 2007
Boomers Go "Hog Wild"

Since the mid-‘80s, sales of motorcycles have grown steadily. Not only are there many more units on the road, but also each machine is dramatically more powerful and expensive. What are the opportunities and threats? We’ll provide the answers.

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The Pet Economy Roars Ahead

Americans now spend $41 billion a year on their pets — more than the gross domestic product of all but 64 countries in the world. What are the opportunities and threats growing out of this trend? We’ll doggedly pursue the answers.

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The Next Big Thing in Outer Space May Be Quite Small

Commercial companies, universities, and space research agencies such as NASA are developing a new spacecraft generation weighing less than 100kg each, called microsatellites. They provide GPS navigation, weather predictions, and Earth observation just like traditional satellites, but they are faster to build and much cheaper. About 400 microsatellites have been launched into orbit over the last 20 years for scientific, commercial, and military purposes. Because they cost less than $15 million each, they open up space to a whole new set of users and their applications. What are the implications? What threats and opportunities are microsatellites going to open up? We’ll show you.

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A.I. Is Forced to Accept Its Limitations

After 60 years of research and a million-fold increase in computing power, are we any closer to building machines that “think” than we were when theorists like Wiener, Turing, and von Neumann started examining the problem? When can we expect machines to truly become “conscious”? And, in which applications are we likely to see A.I. make genuinely big contributions? We’ll answer these questions and separate fact from fantasy.

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Personalized Video Ads

New technology is on the way that can create instantaneous video spots targeted at specific individuals. Is this going to be the next big thing in advertising? We’ll let you know.

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Home-Shoring Leverages the 30-Second Commute

In a world where we need to maximize workforce participation and minimize overhead, work-at-home jobs can play a significant role. Who’s doing it? What are the benefits and risks? What are the implications? We’ll explain.

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