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July 2004 Trends Magazine — www.trends-magazine.com |
Ten years ago, most experts would have said that nuclear power is an outdated technology with little, if any, future. But the convergence of powerful technological, political, and economic trends is in the process of resurrecting nuclear technology and putting it front and center in the first half of the 21st century. We'll examine which countries are building new reactors, and the latest developments in the U.S. nuclear industry. |
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We've recently experienced oil price fluctuations that remind us of the importance of petroleum and the vulnerability of this commodity to factors impacting both supply and distribution. Unfortunately, there seems to be a lot of confusion about the short-term, medium-term, and long-term trends driving oil prices, as well as their potential impact on economic growth. We'll examine these trends and give you an honest appraisal of what you can look forward to in the coming decade. |
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A recent Gallup poll found that the priority given to environmental issues is at the lowest since such polls were first taken in the late 1960s. Despite the fact that environmental groups are well-funded, the relevance and impact of the Green Movement have diminished due to four reasons we will discuss. Overall, we predict a smaller role for "Greens" as a political and social force, even as their objectives are being integrated into the broader business context. |
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How can human beings begin to come to grips with the anxiety and sense of powerlessness that come with progress and too many choices? What are the implications of this struggle? We'll explore why people have not become happier despite the dramatic increases in their wealth and in the choices available to them. |
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If Americans are enjoying greater wealth and more luxuries, why do so many people seem to be less happy? What role does our ever-expanding range of choices and options as consumers play in this? And what are the implications for marketers? We'll provide the answers. |
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America is now home to 5 million millionaires. And for every one of those millionaires, another 50 people want to live like millionaires – and they're doing their best to spend like them. Several trends are converging to create an overwhelming demand for upscale goods and services. We'll tell you what is causing this to happen, the four emotions that the New Luxury products appeal to, and the three strategies that businesses can use to win in this new era of competition. |
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