CONSUMER TACTICS

The Post-Recession Consumer

How has the Great Recession changed the behavior of the American consumer? Which changes are temporary, and which are effectively permanent? What are the implications for marketers, investors, and policy makers? We'll provide the answers.

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The Booming Exurbs
The economic, political, and social trends that we've been discussing are largely a product of the shift in population increasingly to newly important communities. In 21st century America, communities will differ dramatically from the big cities of the 20th century, but in important ways they are just as different from traditional suburbs and rural communities of earlier eras. We'll discuss the factors behind the rise of these new communities and their implications for the future.

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Defective Products

China has become known as the “world’s factory.” But the focus on ever-cheaper products at ever-higher volumes has led to serious product quality problems that not only impact the contract manufacturers, but brands in the U.S. and the EU for which they manufacture. How is this trend likely to develop? What will China and its competitors do to resolve this problem? What can you do as a manager, consumer, and investor to avoid becoming a victim of future defective product crises? We’ll give you the answers.

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Consumer Tactics Archive
- The Newly Frugal American Consumer
- People Are Growing Older Without Growing Up
- The Outlook for HDTV Comes into Sharp Focus
- From Here to Immortality
- "The News" Ain't What It Used to Be
- Deleveraging the American Consumer Sector
- Don't Panic - the Best Is Yet to Come
- Let the Games Begin
- The Death of Mass Luxury?
- The End of Cheap Food?
- The New Automotive Paradigm
- Generational Productivity and Spending Waves - the 2020 Vision
- The Long, Slow Road Back for Residential Real Estate
- Boomers Go "Hog Wild"
- The Pet Economy Roars Ahead
- Active Baby Boomers Set America's Economic Pace
- The Cashless Society
- A Car Next to Every Hut
- The Supposed Tragedy of American Consumption
- Digital Tailors Start Sewing Up the Custom Apparel Market
- The Single-Serving Size Reality
- Consumers Are Emerging From Their Cocoons
- Family Values And Priorities Are Going Back To The Future
- Where There's A Will, There's A Way
- As Power Shifts To Customers, Businesses Will Fight Back With New Pricing Strategies
- Companies Finally Learn The Secrets Of Making Money With Mass Customization
- The Middleman Adapts In Order To Thrive
- Integrating Bricks And Clicks Becomes Essential
- Broadband Is Everywhere
- Lifestyles Of The Rich And Frugal
- It's Best To Look Good And To Feel Good
- The Mass Upper Class
- The Graying Planet
- The New Boom In Information Technology
- Today's Consumers Can't Get No "Status-Faction"
- The Digital Home of 2027
- Harnessing the Wisdom of Crowds
- Getting Inside Customers' Minds With "Neuromarketing"
- The Economics of the "Long Tail" Is Transforming Business Models
- Retail Packaging Strives to Serve Many Masters
- Americans Deal with Loneliness
- Think of Real Estate as your "Last Resort"
- The New Technology Battle for the Home
- Intelligent Robots Will Soon Leave the Realm of Science Fiction
- The New Science of Marketing Ethnography
- A New Tech Boom Gathers Steam
- The Anticipated Housing Plateau Is Here
- Inflation Is Still Not the Problem
- Understanding the Slide in Economic and Personal Freedom
- Personal Jets Disrupt Aviation
- Commuting Gets Off the Ground
- The Money, Freedom, and Glamour of Private Equity
- Marketing to the "Tweeners"
- Domestic Robots Are Moving Forward
- The Great Global Consumption Boom Ahead
- The Young and Hip Are Discovering the Small-Town Advantage
- Brace Yourself For The Wireless Technology Explosion
- Our Houses Are Getting Smarter
- 64-Bit Microprocessors Will Dramatically Change Computing Performance
- Location-Based Technologies
- The Home Remodeling Boom
- The Surge in Text Messaging
- The Balance of Advertising Power Shifts
- The Age of Watching Anything, Any Time, Anywhere Finally Dawns
- Global Cash Surplus Fuels U.S. Housing Bubble
- China Is Going on a Buying Spree
- Technology Moves Us Towards the Real-Life Matrix
- Multi-Core Processors
- Internet Gambling Jackpot
- U.S. Household Debt and Savings Rates: Much Ado About Nothing
- Reaching Next-Generation Consumers Where They Work and Buy
- Business Dress Becomes More Formal
- The Radio Frequency Spectrum Explosion
- Gamers of the World Unite
- The Self-Driving Car and the Smart Highway
- The "Wireless Web" Finally Reaches Critical Mass
- What's Old Is New - And It's Hotter Than Ever
- The Adkins Diet Is Rocking Food-Related Industries
- Where the Money Is
- Send Us Your Rich, Your Comfortable and Your Healthy, Yearning to Live Well
Consumer Tactics | Trends Magazine — www.trends-magazine.com



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