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Despite the assertions of some commentators, the pace of innovation has remained strong and even accelerated in recent years. Admittedly, the full commercial revolution many expected to see has been delayed while necessary supporting technologies and business models were assembled. But finally, all the parts of the system are falling into place. As we'll highlight, a broad range of amazing, game-changing innovations is approaching large-scale commercialization. As you'll see, many of the fundamental breakthroughs reported in past issues of Trends are finally reaching the point where they could soon transform our lives. |
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In the 21st century, more than ever, our decisions are driven by scientific research. Whether it’s energy and climate policy, health care, marketing practices, or investment decisions, we rely consciously and unconsciously on scientific research to guide us. But shockingly, up to half of what’s published in peer-reviewed journals and then reported unquestioningly by the mass media is in some way flawed. What, if anything, can be done to correct this problem? More importantly, what can decision makers do to ensure that they — and the stakeholders they represent — aren’t duped? The Trends editors examine these questions and provide some valuable guidance. |
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For the first time in history, we have almost instant access to all the data we need to make good decisions. Yet, time after time, people still make horrendously bad decisions. In the wake of the recent financial cataclysm, decision makers are more motivated than ever to leverage our rapidly growing knowledge of psychology and the brain to improve decisions. What are we learning? What are we doing with that knowledge? What are the implications for managers and investors? Keep reading to find out. |
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